Janel Edwards
Owner + Founder
Janel Edwards is a mom, community builder, and the founder of Little Locals Clothing Co. Like many parents, her journey into motherhood was filled with both joy and uncertainty. Pregnant with twins during the early days of the pandemic, Janel navigated isolation and high-risk care—experiences that deepened her understanding of how much comfort, care, and community matter for growing families.
Her twins, Nico and Holden, were born early and spent time in the NICU. Today, they are healthy, busy toddlers and a daily reminder of the importance of accessible, compassionate support for parents.
Janel is also the owner of Reclaim Maternity Baby Kids, a Saskatoon-based secondhand shop and community space supporting families through pregnancy, postpartum, and early childhood. Over time, Reclaim became more than a store. Day after day, customers—who often became friends—came in to share birth stories, process the weight of parenting and partnership, cry through sleepless nights, and feel less alone. Through this work, Janel became a trusted presence and a true pillar of parenting support within the community.
When Reclaim faced the possibility of closure, the response was overwhelming. Thousands of messages, emails, and drop-in visits poured in from families asking for the doors to stay open. It became clear that Reclaim wasn’t just a shop—it was a lifeline. Janel chose to keep Reclaim open because families needed it, and because community care isn’t something you walk away from when it gets hard.
Alongside her work at Reclaim, Janel serves as the Executive Director of the Little Locals Fund, a nonprofit born directly from the community relationships and needs she witnessed every day. The Fund provides free parent programming, outreach, and access to perinatal supports across Saskatchewan—removing barriers and meeting families where they are.
Little Locals Clothing Co. was created at the intersection of motherhood and community care—offering soft, breathable bamboo and cotton clothing designed for real life. With 100% of proceeds supporting perinatal health initiatives through the Little Locals Fund, the brand reflects Janel’s belief that everyday essentials can—and should—create meaningful impact. For Janel, this work is about showing up for families in practical, compassionate ways, one thoughtfully made essential at a time.
Meghan Potter
General Manager + Wholesale Rep
Meghan Potter is the General Manager of Reclaim Maternity Baby Kids and the In-House Wholesale Representative for the Little Locals Clothing Co.—but her role at Reclaim began long before her job title.
Janel first met Meghan through Little Locals Fund parent programming, where Meghan shared openly about life as a new mom and a bonus mom to teenage daughters. In those early conversations, Meghan spoke honestly about having stepped away from her previous career due to stress and a workplace culture that didn’t align with or support being a deeply present parent. It was clear she was a capable, thoughtful leader—one who simply needed the right environment to thrive.
Janel offered Meghan a role built on trust, flexibility, and shared values. And when Reclaim later faced the very real possibility of closure, Meghan didn’t hesitate. She sent a message that still defines her leadership today: “I believe in this shop, and if you’ll have me, I’ll be here until the end—whenever that may come.”
Since then, Meghan has been a steady, grounding force at Reclaim. With a strong background in operations, leadership development, and relationship-building, she supports the team through growth and change while ensuring the shop remains a welcoming, values-driven space for families. She is also the founder of Lead Like A Lady, bringing a deep understanding of communication, feedback, and goal-setting into her work with both staff and wholesale partners.
At home, Meghan navigates blended family life, toddler tantrums, and the beautiful chaos of parenthood. At work, she navigates all of that—and Janel’s many ambitious (and occasionally ridiculous) ideas—with grace, humor, and unwavering commitment. Her leadership is rooted in empathy, loyalty, and the belief that workplaces can—and should—support both people and purpose.